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DeviantArt is different....

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montycrusto

Slave Trader
A question in response to discussion elsewhere... has anyone done any kind of survey of the proportion of "deviant" and "non-deviant" art on the site? Before all this started, at least?
Unlikely. Those are fairly subjective categories.. and besides I don’t think that’s what the “deviant” in Deviant Art refers to . It’s really something to do with modifying computer applications, which was what the site was originally all about. These mods became known as “deviations” .. it was never a site intended for deviance or erotica or whatever. No doubt the site’s name attracted kinksters along the way, and, at least for a while, they were cool with that. Now, not so much.
 

Eulalia

Poet Laureate
Staff member
That's interesting, Monty. I'd imagined it was set up for geeky types from art schools trying out apps and computer aided art of different kinds, mainly fantasy, that was the kind of impression I picked up. I've seen it recommended by fans on cult film sites - horror, scifi etc., not necessarily erotic kinks.
 

montycrusto

Slave Trader
That's interesting, Monty. I'd imagined it was set up for geeky types from art schools trying out apps and computer aided art of different kinds, mainly fantasy, that was the kind of impression I picked up. I've seen it recommended by fans on cult film sites - horror, scifi etc., not necessarily erotic kinks.
Oh I see, “deviant” as in “not mainstream”.. i.e. genre, cult and subculture material. I think it kind of became that, after a while.. but originally the “deviants” were programmers and modders, nothing to do with sexual deviance. I doubt they expected to become a haven for erotica and kink. One of those things that just happened. Perhaps the recent purges, seen in that context, are at least more understandable. :p
 

KageKamen

Tribune
Unlikely. Those are fairly subjective categories.. and besides I don’t think that’s what the “deviant” in Deviant Art refers to . It’s really something to do with modifying computer applications, which was what the site was originally all about. These mods became known as “deviations” .. it was never a site intended for deviance or erotica or whatever. No doubt the site’s name attracted kinksters along the way, and, at least for a while, they were cool with that. Now, not so much.
Hmm... I had a bit of an argument with someone about how vital that kink community was to them. They seemed quite certain that people paying for dirty art was what had supported the site so far... I don't think that's impossible, but it certainly wouldn't be my first guess. I guess what I want to try and understand is their actual profit mechanisms and how kink relates to it (and so how the purge will).

(I have seen a few claims that a lot of more professional artists were driven off to ArtStation and places due to a prevalence of poorly-tagged NSFW material. Dunno if they'll come back if it's gone, though...)
 

montycrusto

Slave Trader
Hmm... I had a bit of an argument with someone about how vital that kink community was to them. They seemed quite certain that people paying for dirty art was what had supported the site so far... I don't think that's impossible, but it certainly wouldn't be my first guess. I guess what I want to try and understand is their actual profit mechanisms and how kink relates to it (and so how the purge will).

(I have seen a few claims that a lot of more professional artists were driven off to ArtStation and places due to a prevalence of poorly-tagged NSFW material. Dunno if they'll come back if it's gone, though...)
It’s certainly possible that someone has analysed that.. perhaps someone at DA or WIX .. but I wouldn’t know where to look for it. My guess is, they had a series of rather long and boring meetings, and decided to take the hit (of losing their NSFW users) in order to gain some other benefit, probably something to do with credit cards and monetisation. But that’s just my guess. :thumbsup:
 

Darkprincess69

High Priestess of Slaanesh
My guess is, they had a series of rather long and boring meetings, and decided to take the hit (of losing their NSFW users) in order to gain some other benefit, probably something to do with credit cards and monetisation. But that’s just my guess. :thumbsup:

That's exactly what Tumblr did, shortly after being aqcuired by Yahoo - and that pretty much decimated Tumblr and has dragged Yahoo down with it. Any time these big corporations choose to limit freedom of expression, it never ends well for them, as they are effecively monetising other users' free content, and in general, content creators (across most platforms) do not share the suits' corporate puritanism.

Get woke, go broke - every time
 

montycrusto

Slave Trader
That's exactly what Tumblr did, shortly after being aqcuired by Yahoo - and that pretty much decimated Tumblr and has dragged Yahoo down with it. Any time these big corporations choose to limit freedom of expression, it never ends well for them, as they are effecively monetising other users' free content, and in general, content creators (across most platforms) do not share the suits' corporate puritanism.

Get woke, go broke - every time
I don’t see it in those “culture war” terms, and I don’t see it as a free-speech issue. If a publisher turns down a book, because its subject matter or style doesn’t suit them, that’s not censorship. Similarly if DA wants to re-align its content, that’s up to them. I’m free to publish elsewhere and have already done so. Sure I wasn’t particularly happy to get booted out without so much as a “we regret to inform you..” but it’s corporate bullshit, not political oppression by leftist wokelords. But then (as a leftist wokelord) I would say that wouldn’t I? :p
 

KageKamen

Tribune
That's exactly what Tumblr did, shortly after being aqcuired by Yahoo - and that pretty much decimated Tumblr and has dragged Yahoo down with it. Any time these big corporations choose to limit freedom of expression, it never ends well for them, as they are effecively monetising other users' free content, and in general, content creators (across most platforms) do not share the suits' corporate puritanism.

Get woke, go broke - every time
You say "every time" but only give one example - one I presume Wix took into consideration, since it's hardly a little-known incident.

I don’t see it in those “culture war” terms, and I don’t see it as a free-speech issue. If a publisher turns down a book, because its subject matter or style doesn’t suit them, that’s not censorship. Similarly if DA wants to re-align its content, that’s up to them. I’m free to publish elsewhere and have already done so. Sure I wasn’t particularly happy to get booted out without so much as a “we regret to inform you..” but it’s corporate bullshit, not political oppression by leftist wokelords. But then (as a leftist wokelord) I would say that wouldn’t I? :p
Yeah - them not wanting the content on the site any more might be a problem for us, but it's only really an issue because of the horrible way they're going about it.
 

windar

Teller of Tales
That's exactly what Tumblr did, shortly after being aqcuired by Yahoo - and that pretty much decimated Tumblr and has dragged Yahoo down with it.
That's a real stretch. Yahoo bought Tumblr in July 2013. It's believed it never made a profit for them up to the time they were bought by Verizon in June 2017. The ban on adult content went into effect in December 2018.
Get woke, go broke - every time

Tumbler took their action in December 2018 after Apple removed them from the App Store over some child porn images. So Apple is woke, but they don't seem to be broke...
 

Servus Venandi

Magistrate
Oh I see, “deviant” as in “not mainstream”.. i.e. genre, cult and subculture material. I think it kind of became that, after a while.. but originally the “deviants” were programmers and modders, nothing to do with sexual deviance. I doubt they expected to become a haven for erotica and kink. One of those things that just happened. Perhaps the recent purges, seen in that context, are at least more understandable. :p

That was over two decades ago. Whatever forces were originally driving DA, they ceased to be of relevance in 2017 when Wix acquired it.

I don’t see it in those “culture war” terms, and I don’t see it as a free-speech issue. If a publisher turns down a book, because its subject matter or style doesn’t suit them, that’s not censorship. Similarly if DA wants to re-align its content, that’s up to them. I’m free to publish elsewhere and have already done so. Sure I wasn’t particularly happy to get booted out without so much as a “we regret to inform you..” but it’s corporate bullshit, not political oppression by leftist wokelords. But then (as a leftist wokelord) I would say that wouldn’t I?

We aren't talking about publishers, though. In fact, these platforms go out of their way to insist they aren't publishers, because the legal liability of publishing Internet randos is more than most corporations are willing to shoulder. The problem is, while they claim to be not-publishers and enjoy all the legal protections of platforms, they nonetheless act just like publishers. When you get past the "get woke, go broke" sloganeering, the Section 230 shenanigans by most of these companies is really at the heart of the issue.
 
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Darkprincess69

High Priestess of Slaanesh
You say "every time" but only give one example - one I presume Wix took into consideration, since it's hardly a little-known incident.
Without exception, all entertainment corporations are losing vast amounts of money due to woke decision-making that has alienated huge swathes of their customer base. Even before the pandemic came along, the likes of Disney were suffering from reduced audience numbers for their movies after allowing many of their so-called "talent" to run their mouths on twit-twat, denegrating their own consumers. Warner Bros is in a similar situation, and their owener, AT&T, is desperate to save money so they may yet be forced to start procucing content that actually sells. The comic book industry has been in freefall for many years, primarily due to a combination of overtly political writing and hostile anti-consumer rhetoric. The video gaming business is suffering from huge backlash against political themes and also indulge in obnoxious anti-consumer business practices (and don't even get me started on microtransactions and lootboxes!)

The only game publishers that still have any credibility left now are the independents - all the big ones, like their counterparts in the movies, TV and comics industries, have seemed to have lost the desire to actually operate as a for-profit business.

Gillette lost over $8bn almost overnight as a result of insulting their male customers during a commercial aired during the superbowl a couple of years back.

Lucasfilm have been an an anti-male and anti-white propaganda spree for several years now and are losing a ton of money in the process - Solo lost money - the only Star Wars movie ever to actually lose money - and that was actually a better movie than The Last Jedi (Which was unmitigated trash), and the least said about The Rise Of Skywalker, the better. As if that wasn't enough, their decision to fire Gina Carano - who played one of the most popular characters that the Star Wars universe has seen in decades, has severely blown up in their face (Although this was more to do with politics than actual woke marketing, though this of course cannot be completely divorced from any decision made by Lucasfilm in the last ten years or so)

Hasbro have been repeatedly bludgoned by bad marketing decisions, and are finding that the only Star Wars toys and merchandise they are still able to sell are those based on the original trilogy - NOBODY wants the new stuff - The Rey and Rose tico action figures have been on clearance for a few years now and still don't sell, even in Poundland they hung around for years.

Mattel have been brought almost to the brink of bankruptcy by trying to sell woke versions of their popular you lines (Barbie, HeMan, SheRa etc - it's a long list of disastrous pandering to people who don't buy the toys while losing the loyalty and support of those customers who can no longer buy the products that they want. In fact Mattel have recently re-introduced the classic HeMan and SheRa toys which still sell well while nobody seems to want the new woke versions - who can blame them - the new stuff is terrible anyway)

Marvel (Which is owned by Disney) is pretty much done now following Endgame (Which was mediocre at best anyway), and have nothing compelling being lined up for future book or movie projects, other than to continually try to push the Captain Marvel character on their audience - a series of books that has been cancelled, rebooted, re-cancelled etc more often than any of their others, due to lack of consumer interest, and DC Comics (owned by Warner Bros) has had a long string of box office flops, exacerbated now by their continual support of Amber Heard and their rejection of Johnny Depp - something that is already costing them a ton of money and credibility, because the public at large do NOT support their position on this - in fact the last time I checked, the petition to have Amber Heard removed from Aquaman 2 had over 1.6 million signatures. Heard of course has said that all of those are Russian bots (really - she obviously doesn't realise that this sorry tactic is now years out of date and never had any credibility in the first place - I signed the petition and I'm neither Russian nor a bot, so there you go), but Waarner / DC cannot take the sensible decision because they know they'll get eviscerated by a tiny minority of woke warriors on twit-twat :(

So to answer your question, there are literally hundreds of examples where companies have used woke marketing only to be financially punished by the backlash - it's all out there if you want to find it.

The fact is that woke marketing may be loved by the big corporations who are terrified of upsetting a few perpetually-offended weirdos from Portland, but it is being firmly rejected by the consumer and have been for a very long time. Fortunately, there are a few tentative signs that some companies are beginning to see the error of their ways (particularly those who have to answer to irate shareholders who (quite rightly) will want to know why corporations that they are investing in, are pusuing strategies that are constantly and verifiably losing them money, and trying to appease a highly vocal minority on social media who never buy their products in the first place.
 

windar

Teller of Tales
Without exception, all entertainment corporations are losing vast amounts of money due to woke decision-making that has alienated huge swathes of their customer base. Even before the pandemic came along, the likes of Disney were suffering from reduced audience numbers for their movies after allowing many of their so-called "talent" to run their mouths on twit-twat, denegrating their own consumers.
10 years ago, Disney stock was at $ 43. Today it's opening north of $ 190. The shareholders must really be pissed-NOT!!!
 

mp5stab

Hair and Nails
Without exception, all entertainment corporations are losing vast amounts of money due to woke decision-making that has alienated huge swathes of their customer base. Even before the pandemic came along, the likes of Disney were suffering from reduced audience numbers for their movies after allowing many of their so-called "talent" to run their mouths on twit-twat, denegrating their own consumers. Warner Bros is in a similar situation, and their owener, AT&T, is desperate to save money so they may yet be forced to start procucing content that actually sells. The comic book industry has been in freefall for many years, primarily due to a combination of overtly political writing and hostile anti-consumer rhetoric. The video gaming business is suffering from huge backlash against political themes and also indulge in obnoxious anti-consumer business practices (and don't even get me started on microtransactions and lootboxes!)

The only game publishers that still have any credibility left now are the independents - all the big ones, like their counterparts in the movies, TV and comics industries, have seemed to have lost the desire to actually operate as a for-profit business.

Gillette lost over $8bn almost overnight as a result of insulting their male customers during a commercial aired during the superbowl a couple of years back.

Lucasfilm have been an an anti-male and anti-white propaganda spree for several years now and are losing a ton of money in the process - Solo lost money - the only Star Wars movie ever to actually lose money - and that was actually a better movie than The Last Jedi (Which was unmitigated trash), and the least said about The Rise Of Skywalker, the better. As if that wasn't enough, their decision to fire Gina Carano - who played one of the most popular characters that the Star Wars universe has seen in decades, has severely blown up in their face (Although this was more to do with politics than actual woke marketing, though this of course cannot be completely divorced from any decision made by Lucasfilm in the last ten years or so)

Hasbro have been repeatedly bludgoned by bad marketing decisions, and are finding that the only Star Wars toys and merchandise they are still able to sell are those based on the original trilogy - NOBODY wants the new stuff - The Rey and Rose tico action figures have been on clearance for a few years now and still don't sell, even in Poundland they hung around for years.

Mattel have been brought almost to the brink of bankruptcy by trying to sell woke versions of their popular you lines (Barbie, HeMan, SheRa etc - it's a long list of disastrous pandering to people who don't buy the toys while losing the loyalty and support of those customers who can no longer buy the products that they want. In fact Mattel have recently re-introduced the classic HeMan and SheRa toys which still sell well while nobody seems to want the new woke versions - who can blame them - the new stuff is terrible anyway)

Marvel (Which is owned by Disney) is pretty much done now following Endgame (Which was mediocre at best anyway), and have nothing compelling being lined up for future book or movie projects, other than to continually try to push the Captain Marvel character on their audience - a series of books that has been cancelled, rebooted, re-cancelled etc more often than any of their others, due to lack of consumer interest, and DC Comics (owned by Warner Bros) has had a long string of box office flops, exacerbated now by their continual support of Amber Heard and their rejection of Johnny Depp - something that is already costing them a ton of money and credibility, because the public at large do NOT support their position on this - in fact the last time I checked, the petition to have Amber Heard removed from Aquaman 2 had over 1.6 million signatures. Heard of course has said that all of those are Russian bots (really - she obviously doesn't realise that this sorry tactic is now years out of date and never had any credibility in the first place - I signed the petition and I'm neither Russian nor a bot, so there you go), but Waarner / DC cannot take the sensible decision because they know they'll get eviscerated by a tiny minority of woke warriors on twit-twat :(

So to answer your question, there are literally hundreds of examples where companies have used woke marketing only to be financially punished by the backlash - it's all out there if you want to find it.

The fact is that woke marketing may be loved by the big corporations who are terrified of upsetting a few perpetually-offended weirdos from Portland, but it is being firmly rejected by the consumer and have been for a very long time. Fortunately, there are a few tentative signs that some companies are beginning to see the error of their ways (particularly those who have to answer to irate shareholders who (quite rightly) will want to know why corporations that they are investing in, are pusuing strategies that are constantly and verifiably losing them money, and trying to appease a highly vocal minority on social media who never buy their products in the first place.
During this whole screed, you just paroted word-for-word the opinions of some shitty anti-sjw YouTuber. Utterly brainwashed, and by the *dumbest* thing too. Like, no deviation from the script at all. But you forgot to whine about captain marvel! Whoops, try again. Your politics seems centered around raging at your television. Star Wars, Marvel, DC. Ask yourself, do these woke culture war problems actually improve the material conditions of the working class? Have you made anyone’s life better by holding the politics you do, and then putting it into practice? Did those online petitions do a damn thing? Maybe you should focus on something that doesn’t command you to feel rage 100% of the time.
 

Baracus

Rectidolor
Without exception, all entertainment corporations are losing vast amounts of money due to woke decision-making that has alienated huge swathes of their customer base. Even before the pandemic came along, the likes of Disney were suffering from reduced audience numbers for their movies after allowing many of their so-called "talent" to run their mouths on twit-twat, denegrating their own consumers. Warner Bros is in a similar situation, and their owener, AT&T, is desperate to save money so they may yet be forced to start procucing content that actually sells. The comic book industry has been in freefall for many years, primarily due to a combination of overtly political writing and hostile anti-consumer rhetoric. The video gaming business is suffering from huge backlash against political themes and also indulge in obnoxious anti-consumer business practices (and don't even get me started on microtransactions and lootboxes!)

The only game publishers that still have any credibility left now are the independents - all the big ones, like their counterparts in the movies, TV and comics industries, have seemed to have lost the desire to actually operate as a for-profit business.

Gillette lost over $8bn almost overnight as a result of insulting their male customers during a commercial aired during the superbowl a couple of years back.

Lucasfilm have been an an anti-male and anti-white propaganda spree for several years now and are losing a ton of money in the process - Solo lost money - the only Star Wars movie ever to actually lose money - and that was actually a better movie than The Last Jedi (Which was unmitigated trash), and the least said about The Rise Of Skywalker, the better. As if that wasn't enough, their decision to fire Gina Carano - who played one of the most popular characters that the Star Wars universe has seen in decades, has severely blown up in their face (Although this was more to do with politics than actual woke marketing, though this of course cannot be completely divorced from any decision made by Lucasfilm in the last ten years or so)

Hasbro have been repeatedly bludgoned by bad marketing decisions, and are finding that the only Star Wars toys and merchandise they are still able to sell are those based on the original trilogy - NOBODY wants the new stuff - The Rey and Rose tico action figures have been on clearance for a few years now and still don't sell, even in Poundland they hung around for years.

Mattel have been brought almost to the brink of bankruptcy by trying to sell woke versions of their popular you lines (Barbie, HeMan, SheRa etc - it's a long list of disastrous pandering to people who don't buy the toys while losing the loyalty and support of those customers who can no longer buy the products that they want. In fact Mattel have recently re-introduced the classic HeMan and SheRa toys which still sell well while nobody seems to want the new woke versions - who can blame them - the new stuff is terrible anyway)

Marvel (Which is owned by Disney) is pretty much done now following Endgame (Which was mediocre at best anyway), and have nothing compelling being lined up for future book or movie projects, other than to continually try to push the Captain Marvel character on their audience - a series of books that has been cancelled, rebooted, re-cancelled etc more often than any of their others, due to lack of consumer interest, and DC Comics (owned by Warner Bros) has had a long string of box office flops, exacerbated now by their continual support of Amber Heard and their rejection of Johnny Depp - something that is already costing them a ton of money and credibility, because the public at large do NOT support their position on this - in fact the last time I checked, the petition to have Amber Heard removed from Aquaman 2 had over 1.6 million signatures. Heard of course has said that all of those are Russian bots (really - she obviously doesn't realise that this sorry tactic is now years out of date and never had any credibility in the first place - I signed the petition and I'm neither Russian nor a bot, so there you go), but Waarner / DC cannot take the sensible decision because they know they'll get eviscerated by a tiny minority of woke warriors on twit-twat :(

So to answer your question, there are literally hundreds of examples where companies have used woke marketing only to be financially punished by the backlash - it's all out there if you want to find it.

The fact is that woke marketing may be loved by the big corporations who are terrified of upsetting a few perpetually-offended weirdos from Portland, but it is being firmly rejected by the consumer and have been for a very long time. Fortunately, there are a few tentative signs that some companies are beginning to see the error of their ways (particularly those who have to answer to irate shareholders who (quite rightly) will want to know why corporations that they are investing in, are pusuing strategies that are constantly and verifiably losing them money, and trying to appease a highly vocal minority on social media who never buy their products in the first place.
I think you can add Doctor Who,to that list.....
 

Darkprincess69

High Priestess of Slaanesh
I think you can add Doctor Who,to that list.....
Doctor Who, Star Trek, Terminator, Wonder Woman (OK, kind of included with DC but yeah)

Also Game of Thrones - one of the most popular and successful tv shows in living memory, wiped out in a single season :(

And the least said about the uber-woke CW shows (Batwoman, Supergirl et al), the better

Sony are in lots of trouble too, especially with the PS5 (PS5 is doing VERY badly in Japan due to woke games as Japan is definitely NOT on board with wokeness) and as usual have been attacking their own consumers, accusing them of wrongthink, whereas Nintendo are in the business of making games for everybody, regardless of their opinions, and as a result are doing extremely well. Likewise, while we're looking at Japan, anime and Manga are going from strength to strength and are outselling western animation and comics by HUGE margins. Indeed these products are also selling extremely well in the west, proving (as if any proof were needed) that western consumers are also not on board with the woke weirdos on twitter who never buy the stuff anyway.

I don't understand how these woke marketing people think that attacking and alienating your own customers is ever going to end well for the company :(

You could easily fill an entire thread listing all those products and franchises that have been seriously damaged and in some cases totally destroyed by woke writing and marketing.

And now they're coming for Lord Of The Rings, one of my personal favourites - the new Amazon-produced LOTR tv show looks to be insanely woke, so I guess we can safely give that one a miss too :(

Wokeness and politics have ruined so much of popular culture and entertainment in the last ten years or so, that I have little or no hope for anything good being procuced these days :(

Also, Disney are banning many of their older movies (and the ones they've come to own through corporate acquisitions), and censored others - if you love movies and oppose censorship, you must seek out physical copies on dvd or bluray - On streaming services, your favourite movies can be pulled altogether and/or censored or otherwise edited at any time. They are rewriting their past to push a political narrative - This is nothing less than the modern-day equivalent of book-burning and should be opposed by all right-thinking people who are keen to protect their hard-fought freedoms...
 

windar

Teller of Tales

KageKamen

Tribune
Without exception, all entertainment corporations are losing vast amounts of money due to woke decision-making that has alienated huge swathes of their customer base. Even before the pandemic came along, the likes of Disney were suffering from reduced audience numbers for their movies after allowing many of their so-called "talent" to run their mouths on twit-twat, denegrating their own consumers. Warner Bros is in a similar situation, and their owener, AT&T, is desperate to save money so they may yet be forced to start procucing content that actually sells. The comic book industry has been in freefall for many years, primarily due to a combination of overtly political writing and hostile anti-consumer rhetoric. The video gaming business is suffering from huge backlash against political themes and also indulge in obnoxious anti-consumer business practices (and don't even get me started on microtransactions and lootboxes!)

The only game publishers that still have any credibility left now are the independents - all the big ones, like their counterparts in the movies, TV and comics industries, have seemed to have lost the desire to actually operate as a for-profit business.

Gillette lost over $8bn almost overnight as a result of insulting their male customers during a commercial aired during the superbowl a couple of years back.

Lucasfilm have been an an anti-male and anti-white propaganda spree for several years now and are losing a ton of money in the process - Solo lost money - the only Star Wars movie ever to actually lose money - and that was actually a better movie than The Last Jedi (Which was unmitigated trash), and the least said about The Rise Of Skywalker, the better. As if that wasn't enough, their decision to fire Gina Carano - who played one of the most popular characters that the Star Wars universe has seen in decades, has severely blown up in their face (Although this was more to do with politics than actual woke marketing, though this of course cannot be completely divorced from any decision made by Lucasfilm in the last ten years or so)

Hasbro have been repeatedly bludgoned by bad marketing decisions, and are finding that the only Star Wars toys and merchandise they are still able to sell are those based on the original trilogy - NOBODY wants the new stuff - The Rey and Rose tico action figures have been on clearance for a few years now and still don't sell, even in Poundland they hung around for years.

Mattel have been brought almost to the brink of bankruptcy by trying to sell woke versions of their popular you lines (Barbie, HeMan, SheRa etc - it's a long list of disastrous pandering to people who don't buy the toys while losing the loyalty and support of those customers who can no longer buy the products that they want. In fact Mattel have recently re-introduced the classic HeMan and SheRa toys which still sell well while nobody seems to want the new woke versions - who can blame them - the new stuff is terrible anyway)

Marvel (Which is owned by Disney) is pretty much done now following Endgame (Which was mediocre at best anyway), and have nothing compelling being lined up for future book or movie projects, other than to continually try to push the Captain Marvel character on their audience - a series of books that has been cancelled, rebooted, re-cancelled etc more often than any of their others, due to lack of consumer interest, and DC Comics (owned by Warner Bros) has had a long string of box office flops, exacerbated now by their continual support of Amber Heard and their rejection of Johnny Depp - something that is already costing them a ton of money and credibility, because the public at large do NOT support their position on this - in fact the last time I checked, the petition to have Amber Heard removed from Aquaman 2 had over 1.6 million signatures. Heard of course has said that all of those are Russian bots (really - she obviously doesn't realise that this sorry tactic is now years out of date and never had any credibility in the first place - I signed the petition and I'm neither Russian nor a bot, so there you go), but Waarner / DC cannot take the sensible decision because they know they'll get eviscerated by a tiny minority of woke warriors on twit-twat :(

So to answer your question, there are literally hundreds of examples where companies have used woke marketing only to be financially punished by the backlash - it's all out there if you want to find it.

The fact is that woke marketing may be loved by the big corporations who are terrified of upsetting a few perpetually-offended weirdos from Portland, but it is being firmly rejected by the consumer and have been for a very long time. Fortunately, there are a few tentative signs that some companies are beginning to see the error of their ways (particularly those who have to answer to irate shareholders who (quite rightly) will want to know why corporations that they are investing in, are pusuing strategies that are constantly and verifiably losing them money, and trying to appease a highly vocal minority on social media who never buy their products in the first place.

Well, I don't think I have that much to say given all the responses you've already gotten - and I spend enough time arguing with this kind of screed on other sites. Certainly this is something of an awkward time for media culture, but everyone goes through that sort of phase when growing up. I hope they'll come out the other side looking healthier.
 

montycrusto

Slave Trader
Black Panther I suppose is "woke", so it must have bombed right?

I love all the diversity in the marvel films. Idris Elba as Heimdall for example.. I mean, a Norse god of Asgard, played by a black actor.. and it totally works. I didn’t like Captain Marvel so much, not because of gender politics or whatever, but just because they seemed to have forgotten to give her any personality, and the story wasn’t that compelling. But yes Black Panther was great, a huge commercial and critical success, and I can’t wait for Black Panther 2. Marvel far from being finished seems to be just getting started; WandaVision shows they are still taking big creative risks and bringing original ideas to the screen.
 
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