If I understand Sslnab's question correctly, he's referring to a phenomenon that has almost killed the anime market in the US (don't panic, I'm not going off on a discussion of some Japanese cartoon here).
Beginning in the late 90s, American fans began sharing what are known as "fan subs" online. They would obtain anime from Japanese websites then provide their own subtitles, often of questionable quality, & provide them free by bit torrent & file sharing. By the mid 2000s this had seriously begun to hurt the US market, because the fan subs were available free & much sooner than the dubbed DVDs . Ultimately, this lead to some companies going out of business. Although it has been denounced as piracy by more conscientious fans, including myself, there is very little that can be done to stop it. Legal action is expensive & the perps can only be taken on one at a time. Some companies have counter by providing their own streaming service, but the DVD market has been hit to the point that many fear the market may disappear altogether. There are other factors, such as the economy, the loss of outlets like Blockbusters, etc, but the fan subs sure haven't helped.
Now, in the case of the works of Image Maker & others, the problem may not be as bad because of the small size of the market in general. Sadly, though, little could be done to stop someone from sharing their work on line. After all, if a big corporation like Sony can't stop it, what's one little Russian going to do?
I do think we can help out. First, we agree not to participate in such activity. Second, when we do find out someone is streaming IM's copyrighted material, we should report it to the host site. In some cases, this can be effective, at least in removing the video.
Unfortunately, the Internet has made this sort of thing inevitable. But, without it none of us would have ever met in the first place.